Wholesale Women's Underwear - Australian Wholesaler & Supplier
Wicks Intimates is an Australian women's underwear wholesaler. We have opened for wholesale earlier than anticipated off the back of significant demand.
Beautifully designed, thoughtfully made, and built around what women actually need, our range gives retailers a genuine point of difference that keeps customers coming back.
The opportunity
Retailers stocking women's underwear are usually stocking the same thing: fast fashion lingerie brands made without care; premium brands with no function; but there seems to be nothing in between.
Wicks is in between. And right now almost no one else is.
Our underwear looks and feels like premium lingerie. It's also discreetly engineered to handle periods, light bladder leakage and everyday discharge. Your customers get beautiful underwear that quietly solves a problem they deal with every single day.
What we supply
- Thongs, high waisted, low rise and mid rise pieces
- Discreet absorbent technology in every styleÂ
- Light, moderate and high absorbency SKUs
- A dedicated collection for women over 50
- Postpartum styles for new mothers
- Full size range up to size 6XL and the option to go higher on preorder
- Premium packaging built for boutique retail and online unboxing
Why retailers choose WicksÂ
- The only premium absorbent women's underwear wholesaler in Australia
- Unmatched repeat purchase rates: customers don't go back to disposables
- One supplier, multiple customer profiles: periods, bladder leakage, postpartum, over 50
- A brand with a story customers connect with and share. (Read our story here.)
- Packaging and marketing collateral that elevates the shop floorÂ
- Fast growing Australian brand with fierce customer loyalty
- Word of mouth you can't buy — customers who find Wicks tell everyone
Enquire about wholesale
If you're ready to offer your customers something genuinely different, let's talk. Email us today on hello@wicksintimates.com.