About Us
Designed For Bodies That Have Lived A Little.
Wicks Intimates was founded in 2025 by Lisa Taylor, a Kiwi living in Melbourne, with a simple belief: beautiful underwear should never become harder to find with age.
Today, Wicks creates lingerie designed specifically for mature bodies. Every piece combines luxurious comfort with thoughtful design features that support the changing needs of women's bodies, allowing women to feel confident, comfortable and completely themselves.
The idea for Wicks began during Lisa's maternity leave, when she experienced firsthand how quickly beautiful underwear seemed to disappear once function became a priority. That experience sparked a much bigger question: why should women have to choose between comfort, confidence and beautiful lingerie at any stage of life?
What began as a maternity leave idea quickly became an obsession.
When Wicks launched, Lisa expected the brand to appeal primarily to women looking for an elevated alternative to traditional period underwear.
Instead, something unexpected happened.
Within weeks, emails began arriving from women in their forties, fifties, sixties, seventies and beyond.
They shared a similar story. They loved beautiful underwear but struggled to find styles designed for the bodies they have today. They wanted softness instead of scratchy fabrics. Comfort instead of bulky seams. Underwear that looked and felt like lingerie, while quietly helping them navigate life's little leaks.
Those conversations transformed the brand.
The more Lisa listened, the clearer it became that an entire generation of women had been overlooked. While much of the absorbent underwear market focused on younger consumers, mature women were searching for products that reflected who they were today—not just what their bodies needed.
Wicks evolved in response.
Today, every Wicks piece is designed with mature women in mind. We use luxuriously soft, eco-conscious fabrics, generous cuts and every Wicks piece is lined in GOTS-certified organic cotton that feels beautifully soft against the skin. Every style also features moisture-wicking technology, antimicrobial and anti-odour protection, with varying levels of discreet absorbency quietly built into the design. The result is lingerie that looks beautiful, feels exceptional and supports women through every stage of life.
Our best-selling collection, All Day Fresh , has become a favourite among women who simply want to feel fresh, comfortable and confident every day.
Our customer isn't defined by her age.
She's vibrant, active and confident. She values quality over fast fashion, appreciates thoughtful design and knows exactly how she likes her underwear to feel. She's looking for beautiful lingerie that works with her body, not against it.
At Wicks, we believe comfort creates confidence.
We believe mature women deserve lingerie designed with them in mind.
And we believe beautiful underwear should evolve with you.
Welcome to Wicks.
For more info about Wicks Intimates, here is just a handful of our favourite media placements:
The New Zealand Herald VIVA Magazine
If you are a journalist wanting to get in touch, please email hello@wicksintimates.com and we will get back to you as soon as possible.