Wholesale Postpartum Underwear for Maternity & Baby Stores

Wicks Intimates is a premium Australian absorbent underwear brand with style specifically designed for the modern new mother. We can supply maternity stores and baby boutiques with postpartum underwear that feels luxurious, performs when it matters most, and sits beautifully alongside the premium brands your customers already love.

The opportunity

New mothers are one of the most motivated buyers in retail. They're researching, investing in their recovery, and looking for products that are considered and premium.

Postpartum leakage and recovery care is a genuine need that is still largely underserved at retail. Wicks brings postpartum absorbent underwear into the premium lifestyle space, because new mothers are giving so much of themselves at this time - Wicks is a product that feels just a little bit luxe and pampering.

What we supply

• Postpartum styles designed for comfort and recovery in the weeks after birth
• Absorbent underwear for the light bladder leakage that is so common after giving birth
• High waisted styles offering gentle support and coverage (high enough to protect c-section scars)
• A range of sizes to accommodate postpartum body changes

All styles feature clean discreet packaging designed for boutique retail environments.

Why maternity & baby retailers choose Wicks

• Fills a genuine gap in the postpartum product category (do you have maternity bras but no postpartum underpants? We're looking at you!)
• Premium packaging and product that fits a curated store environment 
• A brand story that resonates with modern mothers 
  Trusted Australian brand with strong word of mouth
  Pairs naturally with existing postpartum wellness ranges