Wholesale Lingerie for Mature Women | Stock Wicks Intimates
Stock Wicks Intimates
Wicks Intimates is an Australian lingerie brand creating beautiful, functional underwear for bodies that have lived a little.
Our core customer is a sophisticated, mature woman looking for underwear that feels beautiful, fits comfortably and quietly does more.
Every Wicks piece is lined in GOTS-certified organic cotton, with moisture-wicking, antimicrobial and anti-odour protection built in. Our best-selling All Day Fresh styles offer discreet everyday absorbency, while leak-proof styles are available for women who need greater protection for life's little leaks.
Beautiful lingerie first. Clever functionality underneath.
We're growing our network of carefully selected retail partners across Australia, New Zealand and internationally, and we're particularly interested in working with lingerie, fashion, wellness and lifestyle retailers whose customers have been underserved by the traditional lingerie market.
Email hello@wicksintimates.com to enquire about stocking Wicks.
Why Wicks Works In Store
Women don't suddenly stop wanting beautiful underwear as they get older.
Yet mature women remain remarkably underserved by both the traditional lingerie market and the growing functional-underwear category.
Wicks sits between the two.
Our pieces combine elegant design and thoughtful coverage with features mature women increasingly value: soft fabrics, comfortable waistlines, GOTS-certified organic cotton linings, moisture management, anti-odour protection and discreet absorbency.
For retailers, that creates an opportunity to offer an existing customer something genuinely different — without asking her to shop in a medical or period-underwear category.
Designed for Mature Bodies
Wicks has been shaped by feedback from the women who actually wear it.
Our customer base spans generations, but our strongest following is among women in their forties, fifties, sixties, seventies and beyond.
They want higher waistlines, thoughtful coverage and beautifully soft fabrics. They may appreciate everyday moisture management or a little discreet absorbency. Some experience light bladder leaks and want greater protection.
What they don't want is underwear that makes them feel old, clinical or invisible.
Wicks is designed for the body she has today.
Everyday Freshness, Quietly Built In
Functionality doesn't have to define how underwear looks.
Our All Day Fresh pieces contain a discreet absorbent layer for everyday moisture, alongside moisture-wicking, antimicrobial and anti-odour protection.
Every Wicks piece is lined in beautifully soft GOTS-certified organic cotton.
For customers who need more protection, we also offer leak-proof styles with higher levels of absorbency.
The result is underwear that looks and feels like lingerie, with clever functionality quietly working underneath.
Exclusive In-Store Styles
We take our retail partnerships seriously. Our aim is to build wholesale into a significant part of Wicks, which means supporting our stockists rather than competing with them.
- Selected styles are reserved exclusively for retail and aren't available through the Wicks website.
- Exclusive styles can also be developed for individual retailers with surprisingly accessible minimum order quantities.
- We protect retailer territories wherever possible.
- We offer low opening-order requirements to make introducing Wicks to your customers easier.
As a small business, we are highly agile and with larger orders can even offer exclusive styles just for your store/s.
PR & Marketing Support
We want Wicks to sell through, not simply sell in.
Retail partners can receive support through our stockist directory, editorial content, social media and Wicks marketing channels.
And because Wicks was founded by an experienced PR professional, selected retailers can also access complimentary PR support.
If your store has a genuinely newsworthy story — whether that's an interesting founder, community initiative, milestone or local connection — we can identify potential media opportunities and pitch suitable stories to local or national press.
Earned editorial can be enormously valuable for an independent retailer, and it's a capability we're delighted to share with the Wicks wholesale community.
Who We're Looking For
We're interested in retailers who:
- Serve a sophisticated female customer, particularly women 40+.
- Value beautiful design, comfort and quality.
- Understand that mature women are an important and underserved retail customer.
- Want to offer discreet functionality without moving into clinical-looking products.
- Will represent Wicks with genuine care for the customer.
If that sounds like your store, and your customers, we'd love to hear from you.
Wholesale Enquiries
Interested in stocking Wicks Intimates?
Tell us a little about your store, your location and your customers and we'll personally review your enquiry.
Email: hello@wicksintimates.com
We respond quickly and would love to talk about whether Wicks could be a good fit for your store.